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SEO for Ecommerce Sales
One of the easiest ways to make money with SEO is by sending the right type of traffic to an online store, which can result in higher sales. Search traffic is some of the best you can get because people using search engines are actively looking for something specific. If your website has the product, service, or brand they’re after, the chances of them buying are super high. Let’s break down some key points about using SEO for ecommerce:
When Should You Use SEO for Ecommerce?
SEO is a no-brainer if your website directly sells products or services. It’s as simple as that.
Choosing the Right Keywords
Running PPC ads can give you great insights into which keywords are worth chasing. Look for keywords that bring in a decent amount of traffic and, most importantly, actually lead to sales. Usually, the more specific a keyword is—like including the brand name or product details—the better it performs. This is especially useful for generic terms, which are harder to rank for, but PPC can help you decide if they’re worth the hassle.
Creating Top-Notch Content
To rank well in organic search, your site needs to offer content that’s not only useful and engaging but also stands out from the crowd. Content that gets people talking, sharing, and linking is pure gold. Plus, it drives more traffic to your site and boosts your rankings.
Focus on crafting content that people actually want to spend time reading or watching. If users stay on your page longer, it’s a good sign for search engines—and it’s great for you too because it increases the value of your traffic. You can always go the route of manual link building, but creating scalable strategies that involve your community or customers is often just as good, if not better.
And remember: the more engaging your content, the less likely people are to leave your page immediately, which is a win for your rankings and any ads you’re running.
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References
The Art Of SEO 3rd Edition Book