Can AI generate keyword ideas?

The big question is: Can AI generate keyword ideas?
And if the answer is yes, does that mean old SEO tools are no longer useful?

Let’s start with the main question.

Can AI generate keyword ideas?
The short answer is: Yes, absolutely.

You can honestly forget about most of the old SEO tools that were only built to generate keyword lists (with one important exception: Google search suggestions). Today, you can simply ask tools like ChatGPT or Google Gemini, and they will give you plenty of keyword ideas in seconds.

But wait… the game has changed a bit, my friend.

SEO is no longer just about keywords.

It’s no longer about competing on a single keyword or stuffing your content with keyword variations. Search engine algorithms are constantly evolving, with continuous updates and improvements. Because of that, understanding search intent has become far more important than chasing keywords.

What does the user really want?
What problem are they trying to solve?
What question are they actually asking?

This is where you should focus.

Be more natural. Answer real questions. Write content that genuinely helps people, not content that’s written just to rank.

As for AI tools, yes—you can use them to help you discover keyword ideas or understand topics better. But one very important rule:

Never let AI write the full article for you.

No matter what.

Write in your own way. Explain ideas using your own voice and experience. People can tell the difference between AI-generated content and real human writing—and search engines are getting better at spotting it too.

Use AI as an assistant, not as a replacement.

And remember, your brain plus AI tools — not AI tools alone.