Branding (Why High Search Rankings Don’t Always Mean a Brand is King)

Ever searched for something online and thought, “Wow, this brand must be amazing because it’s at the top of the results”? Well, think again! Just because a company is ranking highly doesn’t mean it’s automatically the best in its field. Sure, it looks like a shiny stamp of approval from search engines, but even seasoned web surfers know that’s not always the case. Yet, let’s face it – most consumers, even the savvy ones, can’t help but see top rankings as a kind of brand endorsement.

So, what’s a brand to do? Enter: an SEO strategy tailored for branded keywords. Think of it as a double-edged sword. On one side, you want to dominate those brand-related searches so when people look for your name, you’re there, front and center. On the other side, you also want to tackle non-branded terms related to your core business. It’s a tough game – super competitive – but when you get it right, oh boy, the rewards are worth it.

When someone types in a generic product or service, and boom, your brand pops up at the top, guess what they’re thinking? “These guys must know their stuff.” It’s like sprinkling a little magic dust on your brand reputation. But let’s not forget – every brand has its quirks. Sometimes, your brand’s unique nature might limit your SEO strategy. Other times, it can be your secret weapon, making a specific SEO approach a total no-brainer.

At the end of the day, the goal is simple: make your SEO and branding efforts work together